Business Management

Senior Executive Assessment is a concise and practical guide that demystifies assessment that is conducted at the senior-executive level. Defines S...

Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world. The eigh...

Doing business the old-fashioned way is a thing of the past! Selling in the New World of Business presents a practical look at how technology has c...

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete g...

Provides a clear, useful framework and methods for R&D, including robust technology development, product planning, and product design and devel...

Primer on Risk Analysis: Decision Making Under Uncertainty, Second Edition lays out the tasks of risk analysis in a straightforward, conceptual man...

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not ...

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them toget...

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The...

Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental orga...

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed t...

Social theorists speculate about large-scale social questions, asking of any phenomenon, how is it possible? This book addresses how various social...

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existin...

McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges inc...

Innovation, Entrepreneurship, Geography and Growth provides a timely, accessible review of our understanding of the complex links between innovatio...

With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool t...

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition...

The clash of cultures, coupled with rapid technological advances, seems to be pushing us in paradoxical directions. On the one hand, the world seem...

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwi...

The second edition of this bestselling textbook has been fully updated with a synopsis of the latest changes in the fields of intercultural communi...

Prepare for success in management today with this brief, streamlined approach from leading management author Ricky Griffin. FUNDAMENTALS OF MANAGEM...

Post the Financial Crash, the role of regulation and the impact of regulation on all aspects of the financial industry has broadened and intensifie...

Sweeping changes have taken place within financial services over the course of the past thirty years in response to a variety of influences, such a...

In this concise book, feminist thought is made accessible and relevant to both students and management practitioners. An empowering introduction to...

This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virt...

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rig...

"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theoretical foundations to the most ...

In response to the increasing interest in the growth and developments in the Indian economy, and the dynamic nature of the rapidly changing Indian ...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Build...

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As t...

Digital Government: Managing Public Sector Reform in the Digital Era presents a public management perspective on digital government and technology-...

Designing the Best Call Center for Your Business examines all key aspects of opening and expanding a live agent call center, with in-depth coverage...

Stimulating and developing the creative potential of all members of an organisation is widely seen as contributing to performance and results. This...

Increasingly graduates, and anyone entering employment, need an individual digital presence to stand out and showcase themselves to secure their fi...

Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in eart...

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain a...

Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern ...

Traditionally, books on business ethics focus on CSR, companies’ relations with their stakeholders, and corporate citizenship. More recently, green...

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduct...

The second edition of Business Ethics introduces readers to key ethical issues that arise within the world of business, providing a strong theoreti...

Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national...

Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct se...

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Social networking has increased drastically in recent years, resulting in an increased amount of data being created daily. Furthermore, diversity o...

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation ...

Newcomers to quantitative analysis need practical guidance on how to analyze data in the real world yet most introductory books focus on lengthy de...

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations mana...

This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the expla...