• ISBN13: 9780198879657
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: December 10, 2023
• Pages: 458
• Original Price: 1695.0 INR
• Language: English
• Edition: N/A
• Item Weight: 700 grams

India has the second largest number of Internet users in the world today. In response to this twenty-first century wave of rapid Internet growth and usage, journalism in India is now mainly digital. Challenging the existing forms of print legacies and old media networks are a number of digital media startups that have fuelled and radically altered consumption of information by providing different and innovative forms of content strategies and distribution strategies. These include profit-based content startups, aggregation-based startups, and non-profit startups. Digital First uses a longitudinal case study approach to analyze key digital media startups in the Indian journalism industry today: notably, The Print, The Wire, The Citizen, NewsLaundry, ScoopWhoop, PARI, InShorts, Youth ki Awaaz, Scroll.in, Khabar Lahariya, AltNews, The Logical Indian among others. These organizations represent different strategies, approaches, and ideologies. The book discusses ways in which these startups began, and have grown, their organizational structures and policies, and their varied business models.

Surbhi Dahiya is Professor, Department of English Journalism, Indian Institute of Mass Communication, New Delhi. Surbhi writes extensively on Indian media organizations. She is the author of 'The House that ZEE Built' by Rupa Publications, 'Beat Reporting and Editing: Journalism in the Digital Age' published by SAGE publications, and latest is 'Indian Media Giants' by Oxford University Press (2022).