Name: Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Brand: Cengage
SKU: 9780324190434
Price: 3358.0 INR
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets

by Michael D. Hutt , Thomas W. Speh

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ISBN13: 9780324190434
Binding: Hardcover
Subject: Business Management
Publisher: Cengage
Publisher Imprint: Thom Learn
Publication Date: May 16, 2003
Pages: 730
Original Price: USD 151.95
Language: English
Edition: N/A
Item Weight: 1500 grams

About The Book

About the Book Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

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