Name: Creative Business: Achieving Your Goals Through Creative Thinking and Action
Brand: Macmillan
SKU: 9780333997352
Price: 1195.0 INR
Availability: InStock

Creative Business: Achieving Your Goals Through Creative Thinking and Action

by Chris Genasi , Tim Bills

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ISBN13: 9780333997352
Binding: Paperback
Subject: Business Management
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: May 16, 2003
Pages: 160
Original Price: GBP 44.0
Language: English
Edition: N/A
Item Weight: 250 grams

About The Book

About the Book While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

About The Author

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