D2D Dinosaur To Dynamo: How 20 Established Companies Are Winning in the New Economy
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Will these companies be long–term winners in the 21st century? Merck–Medco – uses its supposedly burdensome infrastructure to out–perform well financed pure dot–coms in online sales. Eaton Aeroquip – employs new technologies to leverage its long–standing expertise in supply–chain management. Powell′s Books – was an online success before Amazon was online at all, with profitability from the outset. Snap–on Inc. – makes its dealers the main focus of digital initiatives, providing gains to stakeholders throughout the value chain. N–Bar Land and Cattle Company – breaks out of traditional commodity–business ruts with innovative use of the Web. Inditex, SA – combines the speed and empowerment enabled by new technologies to make its products consumer sensations. Enron Corporation – examines new technological capabilities as prospective avenues to reach new markets, offer new products, or invent new services. Rosenbluth International – applies technology every way possible to elevate its people from order processors to customer advocates. iSteelAsia.com Ltd. – transforms the historic role of an intermediary to make itself an indispensable provider of added–value services. DoveBid, Inc. – melds its traditional live auctioning and wonders of the Web to produce gains for buyers, sellers, and the company itself. Cemex, SA – employs technology in cement delivery to overcome the once–intractable obstacles of traffic and weather. Antevia Inc. – enhances and extends its personal services by using the Web to succeed as a unique niche player. Charles Schwab Corporation – enjoys unprecedented success because it dropped all distinctions between online and offline customers. Tesco PLC – is the world′s sole example of what pure dot–coms and established retailers have failed to become: a profitable online grocer. Office Depot – creates a virtuous cycle of mutual benefits among its store, catalog, and Web sales channels. Quality Transmission Service – demonstrates that no business is too small or too rooted to physical location to win gains from Web presence. Bertelsmann AG – shows that a company′s long–standing culture can accommodate digital transformation on the strength of a CEO′s persistence. Ford Motor Company – is using the Internet to revolutionize processes and structures little changed for nearly a century. Eastman Chemical Company – provides evidence that size, location, and line of business are no obstacles to determined digital initiatives. General Electric Company – went from digital noncombatant to new economy superstar in barely a year′s time.