Name: Strategic Management: Competitiveness and Globalization, Concepts and Cases
Brand: Wiley
SKU: 9780324227130
Price: 550.0 INR
Availability: InStock

Strategic Management: Competitiveness and Globalization, Concepts and Cases

by Michael A. Hitt , R.Duane Ireland

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ISBN13: 9780324227130
Binding: Hardcover
Subject: Business Management
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: April 15, 2004
Pages: 1056
Original Price: GBP 13.61
Language: English
Edition: N/A
Item Weight: 500 grams

About The Book

"Strategic Management: Competitiveness and Globalization, 6th Edition" provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.

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