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The Politics Of Marketing The Labour Party

The Politics Of Marketing The Labour Party

by Dominic Wring
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Rs. 9,416.00
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Book cover type: Hardcover
  • ISBN13: 9780333689523
  • Binding: Hardcover
  • Subject: Politics and Current Affairs
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 262
  • Original Price: GBP 84.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams

About the Book The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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