• ISBN13: 9788171564965
• Binding: Hardcover
• Subject: Sociology and Anthropology
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: N/A
• Publication Date: April 22, 1994
• Pages: 532
• Original Price: INR 750.0
• Language: English
• Edition: N/A
• Item Weight: 570 grams

The book provides a comprehensive and authoritative study of the subject. The author is a well-known authority in the field of Psychology.

William McDougall (22 June 1871 – 28 November 1938) was an early 20th century psychologist who spent the first part of his career in the United Kingdom and the latter part in the United States. He wrote a number of highly influential textbooks, and was particularly important in the development of the theory of instinct and of social psychology in the English-speaking world. He was an opponent of behaviourism and stands somewhat outside the mainstream of the development of Anglo-American psychological thought in the first half of the 20th century; but his work was very well-known and respected among lay people.