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What They Don’t Teach at Business Schools
A. Nag
Unlock the essence of business with Beyond the Classroom: What They Don't Teach at Business Schools. In this insightful read, discover the invaluab...
View full detailsMacroeconomics: For Management Students
A. Nag
The objective of this book is to acquaint Management students with the macroeconomic framework that provides the general economic environment withi...
View full detailsSuccess in Marketing: Know the Mantras
A. Nag
Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentia...
View full detailsSuccess in Selling: Thirty Valuable Mantras
A. Nag
Approach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students. T...
View full detailsMacroeconomics: Theory, Policy and Application
A. Nag
Approach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The boo...
View full detailsInternational Business: Concept, Analysis and Strategy
A. Nag
This first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and n...
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