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Consumer Behaviour by C.L. Tyagi, Arun Kumar
C.L. Tyagi, Arun Kumar
The book, Consumer Behaviour, is written in easy language and lucid style. It examines the importance of understanding consumer behaviour and tools...
View full detailsInsurance Law And Practice
C.L. Tyagi, Madhu Tyagi
The book has been written primarily for students of Insurance and covers life, fire, and marine insurances as well as Employees State Insurance, mo...
View full detailsSales Management
C.L. Tyagi, Arun Kumar
The textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course. The book covers syl...
View full detailsFinancial and Management Accounting (Vol. 2)
C.L. Tyagi, Madhu Tyagi
The book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A., and P.G.D.B.M. stu...
View full detailsFinancial and Management Accounting (Vol. 1)
C.L. Tyagi, Madhu Tyagi
The book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A., and P.G.D.B.M. stu...
View full detailsFinancial and Management Accounting (MULTI VOL SET-2 Vols.)
C.L. Tyagi, Madhu Tyagi
The book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A., and P.G.D.B.M. stu...
View full detailsFinancial and Management Accounting (MULTI VOL SET 2 Vols.)
C.L. Tyagi, Madhu Tyagi
The book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A., and P.G.D.B.M. stu...
View full detailsAdvertising Management
C.L. Tyagi, Arun Kumar
This is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in Advertising Managem...
View full details