• ISBN13: 9781118156308
• Binding: Paperback
• Subject: Business Management
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: November 16, 2012
• Pages: 384
• Original Price: USD 41.95
• Language: English
• Edition: N/A
• Item Weight: 0 grams

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers.

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools.  He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation.  His main areas of interest are service design and strategic marketing management particularly in a tourism context. Jakob Schneider (Germany) is a graphic designer based in Germany.