<u>About the Book </u></strong><br>When ailing companies are on the brink of collapse, the biggest question that owners have is whether a turnaround effort is worth shedding blood, sweat or tears over. Employees and the labour union believe that a turnaround is always possible; all that is required is a change in management. Shareholders will be sceptical and wonder whether further resources should be showered on an under-performing company, preferring to liquidate saleable assets. <br><br>This book explains how smart managers unlock the value of hidden or neglected assets to successfully turn such cases around. In proposing a ‘frugal turnaround’ approach, the book advocates tapping the existing resources rather than just pumping money or changing top leadership.<br><br> <u>About the Author</u></strong><br> Pradip Chanda</strong> is a management consultant, author, columnist and noted speaker on the subject of corporate turnarounds and start-ups.During a corporate career lasting more than 40 years, including 20 as a CEO, Pradip’s core competency has been the ability to conceptualize and champion clear business strategies while maintaining focus on achieving operational results.<br>Following graduation from Calcutta University, Pradip began his working career as a management trainee at Hindustan Unilever Ltd, Bombay in 1966. He spent the next 19 years holding senior management positions in marketing and new product development with Unilever and GlaxoSmithKline, based in Bombay, Delhi and London.<br>In 1985, Pradip shifted to the entertainment industry as president and CEO of Gramophone Co. of India Ltd, better known as HMV. HMV’s turnaround, from the verge of closure to its re-emergence as the #1 music company in India, is perhaps the most successful restructuring case in India of its time. While, at HMV, Pradip made a significant contribution in steering the adoption of an internationally acceptable IP protection regime for entertainment software in India and setting up anti-piracy initiatives as the president of Indian Phonographic Industry (1986–93), an affiliate of IFPI (International Federation of Phonographic Industries).<br>Since 2002 Pradip has worn a number of different hats—author, business strategy consultant, professor, mentor to three start-ups in media, entertainment and technology.
