• ISBN13: 9788126911912
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: January 20, 2025
• Pages: 238
• Original Price: INR 550.0
• Language: English
• Edition: Second Edition
• Item Weight: 410 grams

This is not a standard book on management. It does not attempt to take the reader through the process of planning, forecasting, organising, delegating, motivating, monitoring, controlling and communicating in a sequential order, as in Fayol's wheel of managerial functions. Instead, it goes 'beneath the skin' of management as it were, to discuss issues that are not normally dealt with either in speech or in writing.

Walter Vieira, the founder and President of Marketing Advisory Services Group since 1975, is a respected management consultant with over 14 years of corporate experience. A Certified Management Consultant (CMC) and Fellow of the Institute of Management Consultants of India (FIMC), he has taught at prestigious institutions worldwide and authored 16 books and over 1,200 articles. He made history as the first Asian elected Chairman of ICMCI, the global apex body representing 48 country-based consulting institutes, and has chaired several international conferences. A passionate advocate for social causes, he currently serves as the Chairman of the Consumer Education & Research Society (CERS) in India.