Name: Analysis For Marketing Planning
Brand: McGraw Hill
SKU: 9780071154239
Price: 395.0 INR
Availability: InStock

Analysis For Marketing Planning

by Donald R. Lehmann , Russell S. Winer

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ISBN13: 9780071154239
Binding: Paperback
Subject: Business Management
Publisher: McGraw Hill
Publisher Imprint: McGrawHill
Publication Date: December 16, 1997
Pages: 230
Original Price: USD 8.95
Language: English
Edition: N/A
Item Weight: 500 grams

About The Book

Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.

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