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Analysis For Marketing Planning

Analysis For Marketing Planning

by Donald R. Lehmann , Russell S. Winer
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Rs. 791.00
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Book cover type: Paperback
  • ISBN13: 9780071154239
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: McGraw Hill
  • Publisher Imprint: McGrawHill
  • Publication Date:
  • Pages: 230
  • Original Price: USD 8.95
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams

Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.