• ISBN13: 9788126935857
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: April 4, 2023
• Pages: 336
• Original Price: INR 795.00
• Language: English
• Edition: N/A
• Item Weight: 380 grams

Many books, including textbooks, are available on marketing management. Textbooks are primarily meant for MBA and PGDM students. These are essentially foundation courses. Not many books are available which give more real-world practical lessons or guides for success in marketing. The present book intends to provide that. Special focus: Mantras for Success We may call this book a ‘Workbook’ or a ‘Tool-book’ or a ‘Guidebook’. The book prescribes thirty mantras for success—thirty different ways to orient, improve, and reach perfection in marketing and become a successful marketing professional expert.

Dr. A. Nag, is a Ph.D. (Economics). He has advanced training in management. Dr. Nag served in senior management positions in corporates (MMTC, Handalco Industries. Nihon Ispat) for many years. He also worked as a senior faculty in management institutes of repute (BITS, Pilani. XLRI, IIFT (visiting), IIT, Delhi (Visiting). Dr. Nag is an accomplished marketing professional and expert. Related books by Dr. Nag: Marketing Successfully: A Professional Perspective, Macmillan India, 2011; Strategic Marketing (Second Edition), Macmillan India, 2010.