Name: Designing for Equity: How to Communicate, Design, and Manage for Equity
Brand: Berrett-Koehler Publishers
SKU: 9781523090259
Price: 1323.0 INR
Availability: InStock

Designing for Equity: How to Communicate, Design, and Manage for Equity

by Minal Bopaiah

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ISBN13: 9781523090259
Binding: Paperback
Subject: N/A
Publisher: Berrett-Koehler Publishers
Publisher Imprint: Berrett-Koehler Publishers
Publication Date: September 7, 2021
Pages: 192
Original Price: USD 19.95
Language: English
Edition: N/A
Item Weight: 250 grams
BISAC Subject(s): Subjects & Themes / Americana

About The Book

A fast and engaging read, Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles.

Even the most passionate advocates for diversity, equity, and inclusion have been known to treat equity as the middle child--the concept they skip over to get to the warm, fuzzy feelings of inclusion. But Minal Bopaiah shows throughout this book that equity is critical if organizations really want to leverage differences for greater impact.

Equity allows leaders to create organizations where employees can contribute their unique strengths and collaborate better with peers. Bopaiah explains how leaders can effectively raise awareness of systemic bias and craft new policies that lead to better outcomes and lasting behavioral changes. This book is rich in real-world examples, such as managing partners at a consulting firm who learn to retell their personal stories of success by crediting their systemic advantages and news managers at NPR who redesign their processes to support greater diversity among news sources. This slender book expands DEI past human resources initiatives and shows how leaders can embed equity into core business functions like marketing and communications.

Filled with humor, heart, and pragmatism, Equity is a guidebook for change, answering the question of how that so many leaders are asking today.

About The Author

Minal Bopaiah is the founder of Brevity & Wit, a strategy and design firm that helps organizations achieve the change they wish to see in the world through a unique approach that combines human-centered design, behavior change science, and the principles of inclusion, diversity, equity, and accessibility. Bopaiah has written for the Stanford Social Innovation Review and TheHill.com and has been a featured guest on numerous podcasts and shows, including the Kojo Nnamdi Show on WAMU. She has also been a keynote speaker for many conferences, inspiring thousands with her credible, authentic, and engaging talks.

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