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How to Set a Competitive Price: Putting a Value on Your Offering How to Set a Price Your Product's Ideal Pricing Methods by Ralf Shelton

How to Set a Competitive Price: Putting a Value on Your Offering How to Set a Price Your Product's Ideal Pricing Methods

by Ralf Shelton
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Book cover type: Paperback
  • ISBN13: 9783986087784
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bricht Sigursson
  • Publisher Imprint: Bricht Sigursson
  • Publication Date:
  • Pages: 36
  • Original Price: USD 13.0
  • Language: English
  • Edition: N/A
  • Item Weight: 64 grams
  • BISAC Subject(s): Buying & Selling / Flea Markets, Yard Sales, Thrift Shops, etc. and General

Businesses that focus on the value-rather than the cost-to the customer can command nearly any price they choose. Pricing for Profit teaches business owners how to break free from industry pricing and obtain pay that reflects the genuine worth of the product or service being delivered.


Readers will discover how to quantify the worth of their products or services, differentiate between price and value purchasers, bundle their offers for competitive advantage and enhanced customer value, and create a powerful marketing strategy that communicates value.


The low prices that small firms feel obligated to offer limit their potential to earn profits, slowing their reaction to changing client needs. This accessible and practical guide is a must-read for anyone who wants to create more unit sales, close more transactions overall at higher prices, and make more money with less unneeded effort. It is filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more.


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