• ISBN13: 9781119118879
• Binding: Paperback
• Subject: Architecture & Interior Designs
• Publisher: Wiley
• Publisher Imprint: John Wiley
• Publication Date: January 1, 2017
• Pages: 216
• Original Price: USD 43.95
• Language: English
• Edition: N/A
• Item Weight: 409 grams
• BISAC Subject(s): Graphic Arts / Advertising

From the Back Cover

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Focusing on the increasingly cross-disciplinary nature of contemporary communication work, this primer prepares students to work in these integrated environments.

First, students develop a strong foundation of core writing and design skills through professionally-designed examples that illustrate and reinforce key principles. Then, 15 projects in marketing, advertising, public relations, and social media allow readers to learn and analyze techniques by creating projects themselves.

Each chapter includes strategy suggestions, practical tips, and professional production techniques, along with a variety of pedagogical features: learning objectives, mnemonics, real-life applications, chapter references, and end-of-chapter summaries and exercises. A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.

Written by an experienced communications professional and instructor, Communications Writing and Design teaches today's communications students the skills they need to be successful and effective.

John DiMarco, Ph.D, is Associate Professor of Communications at St. John's University in New York, USA, as well as creator and founder of PortfolioVillage.com. For over 20 years, he has provided technical writing, public relations, marketing, graphic design, instructional design, and training in his own firms, DiMarco Associates and PortfolioVillage, Inc., and for organizations including Long Island University and CANON, USA. His research interests include digital media, design thinking, persuasion, and creativity. He has published numerous articles and chapters, as well as the books: Career Power Skills (2013), Digital Design for Print and Web (Wiley, 2010), Web Portfolio Design and Applications (2006), and Computer Graphics and Multimedia (2006).