Art Thinking: Art, Meaning and Brand Leadership

Name: Art Thinking: Art, Meaning and Brand Leadership
Brand: Cultureshock Media
SKU: 9781738503575
Price: 4545.0 INR
Availability: InStock

by Vadim Grigoryan

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ISBN13: 9781738503575
Binding: Hardcover
Subject: N/A
Publisher: Cultureshock Media
Publisher Imprint: Cultureshock Media
Publication Date: November 25, 2025
Pages: 272
Original Price: GBP 45.0
Language: English
Edition: N/A
Item Weight: 649 grams
BISAC Subject(s): Business Aspects

About The Book

Art Thinking takes readers on a journey into the captivating intersection between art, luxury and fashion brands and businesses exploring the notion of brands as cultural agents and how art can act as a mediator between meaning and management.

Art Thinking takes readers on a journey into the captivating intersection between art, luxury and fashion brands and businesses. It explores the notion of brands as cultural agents and how art can act as a mediator between meaning and management. The book allows the readers to develop skills in constructing strategic art initiatives and in management of artist collaborations and provides insight into the artistic process of creativity.

Divided into four chapters and supplemented with case studies, the book is supported by Vadim Grigoryan's many years of experience, popular webinars and courses taught at leading business schools, such as INSEAD and cultural institutions, such as Sorbonne.

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