Many artists are never taught how to build a sustainable art career.
They develop extraordinary creative talent - yet rarely learn how to price their work, market their art, or build reliable income.
Business Basics for Artists offers clear, practical guidance for turning creative passion into a sustainable professional career.
Across more than 200 pages, this book walks artists step-by-step through the essential systems needed to price, market, and sell creative work.
Designed for artists, art students, artisans, and creative entrepreneurs.
From the authors of Photography Business Basics - recognized as One Of The Best Business Photography Books Of All Time by BookAuthority.
Building on the strategies introduced in their first book - now adopted by libraries and school programs across the United States - including The New York Film Academy - Business Basics for Artists offers a practical companion for artists of all mediums.
This book is ideal for:
- emerging artists building their creative career
- art students entering the professional world
- independent creative professionals seeking concise business guidance
Written in a friendly, conversational tone, this book offers step-by-step support using an innovative work-back approach that breaks complex business concepts into manageable, actionable steps - designed specifically for creative minds.
You'll learn how to:
- Price your artwork confidently while bringing in the income you need
- Build a simple marketing system that attracts clients and collectors
- Use modern SEO techniques and discover the only metric that matters
- Deliver an exceptional client experience that leads to repeat business and referrals
- Create a long-term career strategy as a creative professional
If you feel overwhelmed - or simply want to strengthen the business side of your creative career - Business Basics for Artists offers a clear, grounded path forward.
A practical guide designed to save you months (or even years) of trial and error.
Artists around the world are discovering that creative success becomes far more achievable when the business side of art is approached with clarity and structure.
Business Basics for Artists provides exactly that foundation.
Start building a creative career that supports your life - and empowers your artistic vision for years to come.
Also available: Business Basics for Artists on the Spectrum - an accessible edition designed for readers who prefer structured guidance on how to price, market and sell creative work.
Maryanovich, Natasha Martinez with Mark: -
About the Authors
Natasha Martinez has worked side by side with Mark Maryanovich over the past decade. Award-winning Photographer Mark Maryanovich has captured an impressive variety of artists including Chris Cornell, Billy F Gibbons, Bob Rock, Chad Kroeger, Elliott Smith and Henry Rollins. His photographs appear as album covers and artwork for companies such as Sony, Universal, EMI, Warner Chappell Music, and Mark has been nominated four times and received two Canadian Country Music Awards for Recording Package of the Year.
Mark's commercial Clients include Gibson Guitars and Peavey Electronics, and his work has been published in Rolling Stone and Billboard magazines. Mark had the honor of providing the author photo for Model Woman: Eileen Ford and the Business of Beauty by Robert Lacey (best-selling biographer and historical consultant on the award-winning Netflix series The Crown), and book cover Images for the legendary Randy Bachman's autobiography Vinyl Tap Stories, and Matt Sorum's autobiography Double Talkin' Jive: True Rock 'N' Roll Stories from the Drummer of Guns N' Roses, The Cult and Velvet Revolver.
Mark has been recognized by the prestigious Photo Review magazine competition with his selection as a prominent entry, and by the California art community, with his placement as a finalist in the Images From A Glass Eye International Juried Photography Show, and honorable mention in the American Icon Art Competition. Because of his work in this genre, the esteemed Annenberg Space for Photography selected Mark to be part of their slideshow exhibition Country: Portraits of an American Sound, which celebrates the pioneers, poets and icons of country music.
Mark's Images stand out from the masses with a unique quality, a quality created by a unique style of shooting; an experience that captures the raw essence and beauty of his subjects.
Currently, Mark is excited to be working on The ART of GIVING with Co Creator Matt Sorum. Purely a project fueled by passion, The ART of GIVING exists to create awareness for the charitable causes championed by the world's most iconic artists.
