• ISBN13: 9781609014964
• Binding: Paperback
• Subject: Graphic Design & Animation
• Publisher: Fairchild
• Publisher Imprint: Fairchild
• Publication Date: June 15, 2014
• Pages: 298
• Original Price: GBP 115.0
• Language: English
• Edition: N/A
• Item Weight: 1080 grams
• BISAC Subject(s): General

This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines. Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.

Aspelund, Karl: - Karl Aspelund, Ph.D., is an Associate Professor and the Chair of the Department of Textiles, Fashion Merchandising and Design at the University of Rhode Island, and Visiting Associate Professor in Ethnography and Museum Studies at the University of Iceland. He has been a designer, artist, and teacher for over 35 years in apparel, theater, film, exhibits, public art, digital media, and more. He received his Ph.D. in Anthropology and Material Culture from Boston University, where his dissertation was awarded the University Professor's Edmonds Prize for Best Doctoral Dissertation of the Academic Year 2010-2011. A volume of essays on Icelandic culture-creation he co-authored and co-edited was nominated for the 2017 Icelandic Publishers' Association's Literary Prize for Academic Work. Dr. Aspelund's research interests are in the field of design theory, and personal and social identity creation through apparel.