• ISBN13: 9788132104018
• Binding: Hardcover
• Subject: Sociology and Anthropology
• Publisher: Sage Publications
• Publisher Imprint: SAGE India
• Publication Date: January 1, 2010
• Pages: 300
• Original Price: INR 725.0
• Language: English
• Edition: N/A
• Item Weight: 439 grams
• BISAC Subject(s): Communication Studies

This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being ‘revolutionary’) and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as ‘foreign’ to Indian culture by the media, but it has also opened the floodgates for foreign media.

Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of ‘we’, ‘they’, and the ‘other’, and how the ‘other’ is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media.

Maya Ranganathan, PhD, is currently a post doctoral research fellow at the National Centre for Australian Studies, School of Humanities, Communication and Social Sciences, Monash University, Australia.
Usha M. Rodrigues, PhD, is currently a senior lecturer of Journalism in the Faculty of Arts and Social Sciences at the University of the Sunshine Coast, Australia.