Atlantic New Arrivals

This is not a standard book on management. It does not attempt to take the reader through the process of planning, forecasting, organising, delegating, motivating, monitoring, controlling and communicating in a sequential order, as in Fayol's whee...

Dialogue with Upanishads: For A Meaningful Life offers an engaging and accessible introduction to the timeless wisdom of the Upanishads, the philosophical heart of India's spiritual heritage. Written in a reader-friendly question-answer format, th...

Complex Analysis offers a thorough exploration of the concepts and applications of complex analysis. It provides a comprehensive understanding of complex numbers and their geometric representation, along with an in-depth analysis of complex functi...

Predict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data with your own business metrics to project workforce demand 6, 9, or even 18 months from now? Triage incoming resumes overnight to pred...

Behaviour Therapy is based on the application of principles of learning to change human behaviour. In the last two decades, it has grown into a promising scientific discipline. This development is exemplified by extensive research and applications...

Fundamentals of Plant Biochemistry and Biotechnology dissects the basics of biochemistry and biotechnology in 12 incisive chapters, beginning with a general introduction and recapitulation of basic chemistry and biology. Each chapter gives the rea...

Explore the Fascinating World of Complex Analysis Complex Analysis: An Introduction is a thoughtfully crafted resource for undergraduate Mathematics and Engineering students and postgraduate learners in Physics and Statistics. It bridges foundatio...

Manager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book offers a comprehensive exploration of the challenges managers face as they rise through the ranks, paired with a...

The promise of a connected world... The lure of information on your fingertips... The trappings of a global citizen… The connected world has changed the premise of what it means to be human and it will continue to impact our lives at a rapidly gro...

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. 9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace, presents nine key brand strategies which every marke...

In this compelling book titled Hasina, Yunus and The United States: The Power Struggle for Bangladesh, B. Z. Khasru uncovers the fierce political rivalry between Prime Minister Sheikh Hasina and Nobel laureate Muhammad Yunus, culminating in Hasina...

The concept of 'diaspora' has garnered unprecedented fascination with the substantial surge in migration that has taken place across the globe in the last few decades. Diaspora forges a home outside the homeland. Despite numerous persistent and an...

Despite their average or even above-average intelligence and conventional classroom experience, a large number of children suffer from learning disabilities. Failing to cope with the academic demands of the school, many of them drop out at an earl...

This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals. Written in an accessible style and offering clear and pr...

Fundamentals of Genetics is a comprehensive guide spanning from Pre-Mendelian concepts to cutting-edge research around genetics. Uncover the intricacies of Mendel's laws, linkage and chromosomal mapping. Explore sex determination, gene interact...

21वीं सदी की सबसे गंभीर समस्या रोजगार संकट है, जो वैश्विक स्तर पर सभी देशों को प्रभावित कर रहा है। कोई भी देश अपने सभी नागरिकों को स्थायी या अस्थायी रोजगार प्रदान करने में सक्षम नहीं है। करोड़ों लोग बेरोजगार हैं, और जिनके पास रोजगार है, वे भी अस्था...

Neuropsychologists are trained to assess Alzheimer’s disease and make differential diagnosis, especially differentiating between major depression and ad. The National Institute on aging (Nia) is the lead agency for ad research at the national inst...

प्रस्तुत पुस्तक संचार माध्यमः तब और अब - उपयोग, प्रभाव और बदलता परिदृश्य, संचार के विभन्न साधनों और उनके प्रभावों का सारगर्भित परिचय प्रस्तुत करती है। संचार माध्यम, जैसे कि समाचार पत्र, रेडियो, टेलीविजन, इंटरनेट और सामाजिक मीडिया, समाज में सूचना क...

Receding Temporal Horizon analyses Eastern Europe's societies, histories and traditions, too frequently reduced to trivialized images in the Western cultural imaginary. It testifies to the distinctive social experiences of thinkers that pivotally...

"A practical user-friendly process manual for every stakeholder who wishes to leverage the process of personal change and transformation through coaching. Strikes home in its authenticity, relatedness and evocative appeal. Lands the case well for ...

Modern Media, Elections and Democracy studies the functions of media in a democracy, with a particular focus on election times when it plays a crucial role in educating people and shaping public opinion. At such times, it becomes an arena for publ...

Traditional Knowledge Systems or Indigenous Knowledge Systems are a body of knowledge, which is very ancient and deep rooted. They have their origins in the remote past. Their systematisation and canonisation gave rise to the elite (the Greater Tr...

Mulk Raj Anand is widely recognised as one of the most prominent English novelists in India. Translated into many languages both within India and abroad, he is universally acclaimed as a progressive writer. This anthology of critical essays delves...

Swami Vivekananda, born Narendranath Datta to the illustrious Vishwanath Datta and Bhuvaneshwari Devi, was an influential Hindu monk and philosopher from Bengal. A key figure in the Indian Renaissance, he helped reinterpret Hinduism within a cosmo...

A director with the Midas touch. A Padma Shri awardee. An eminent board member. A legendary Guru. A man who strode like a colossus across the landscape of management education in India for the last 45 years. Pritam Singh: The Alchemist Guru is a ...

Increasing disruption, diminishing returns and demanding customers require business leaders to create more value, remain relevant and stay ahead of competition. CEOs have to evolve a “value creation” culture for the company so as to properly balan...

Somewhere, a bomb explodes. Lives are lost, and faith is questioned. Some call it terrorism; some call it a struggle for freedom, and again, faith is questioned. WHAT IS TERRORISM? Does it stem from religion, community or politics? How does one ...

This book is a collection of 25 inspiring stories about the unique and personal developmental journeys of 25 senior leaders towards the corner office. Seen through the eyes of their Executive Coaches, each of these stories tells us how they found ...

An indispensable companion to grasp the fundamentals of Indian Constitution, maintenance of professional ethics and the idea of human rights. Written by closely following the syllabus recommended by UGC and various technical universities, this bo...

जनसंख्या का मुद्दा किसी भी देश की राजनीति और विकास के लिए चिंता का प्रमुख विषय है। विशेष रूप से भारत में विभिन्न धर्मों की और अन्य सामाजिक स्तरीकरणों की विविधता के कारण हमेशा से ही यह मुद्दा समस्यात्मक रहा है। भारत में जनसंख्या संबंधी मुद्देः बदलत...

The Writer, the Reader and the State: Literary Censorship in India offers a comprehensive account of the censorship of literature in India since Independence and the recent trends in literature banning. The author recalls the literary censorship o...

Development and Public Finance is a commemorative volume on late Dr. Raja J. Chelliah, one of the foremost Public Finance experts of India. It is designed as a compendium of essays on contemporary issues of Public Finance and Development, focus...

Using theories in macroeconomics and extensive data, this book focuses on India’s developmental experience, highlighting recent trends in the economy. This lucid and concise overview of India’s macroeconomy presents a comprehensive assessment of ...

Indirect taxes, first introduced in India in 1944, were used in the form of excise duty on Indian products as a protective measure for goods imported from the UK and later to shore up government finances. Post-independence, there was a pressing ne...

Calcutta has one of the largest Anglo-Indian populations in the world. This is a community with members who occupy a wide range of socio-economic positions and who live a variety of lives that are always nuanced by their being Anglo-Indian. Howeve...

Total Customer Value Management: Transforming Business Thinking, a follow-up to the author’s best-selling book Customer Value Investment: Formula for Sustained Business Success, explains how employee brand equity builds corporate brand equity, and...

India is undoubtedly urbanising, especially since 1991. However, many urban families are facing housing poverty and struggling to access safe drinking water, electricity, sanitation and other basic amenities. India’s Urban Housing and Poverty: Fea...

IDENTIFIES THE NATURE OF WELL-BEING THROUGH ANALYSIS OF IN-DEPTH INTERVIEWS WITH INDIANS ON WHAT GOOD LIFE MEANS TO THEM This book explains well-being through insights gathered from qualitative interviews with Indians from different walks of life....

Medieval Indian History highlights the prominent trends in the thought and institutions of medieval India by exploring not only the North Indian trends but also the thought currents and expressions in institutions as prevalent in medieval South In...

A detailed overview of how migration of Christians from the South enriches the North A Moving Faith captures the dynamic shift of Christianity to the South and portrays a global movement that promises prosperity, healing, empowerment, and gender e...

The English Writings of Rabindranath Tagore – Volume 8 presents a compelling collection of Tagore's open letters, speeches and tributes, addressing critical social and cultural issues of his time. Beginning with “The Problem of India” and “Spiritu...

The English Writings of Rabindranath Tagore – Volume 6 presents a compelling collection of essays, lectures and addresses that delve into Tagore’s profound insights on culture, humanity, and social justice. Beginning with Letters to a Friend, this...

The English Writings of Rabindranath Tagore – Volume 5 presents a profound exploration of the human experience through the lens of one of India’s most celebrated poets and thinkers. This volume features Tagore's Nobel Prize Acceptance Speech, illu...

The English Writings of Rabindranath Tagore – Volume 4 is a compelling collection of essays that highlights Tagore’s profound insights on spirituality, art, education, and the East-West cultural exchange. This volume delves into key topics such as...

The English Writings of Rabindranath Tagore – Volume 1 is a compelling collection of the Nobel laureate’s most celebrated works, showcasing his masterful command of English literature and his profound insights into life, nature, love, and the huma...

The English Writings of Rabindranath Tagore – Volume 2 presents an exquisite continuation of Tagore’s poetic journey, offering a rich tapestry of collected poems, plays and reflective prose. This volume delves deep into his philosophical musings, ...

The English Writings of Rabindranath Tagore – Volume 3 offers a captivating collection of Tagore’s plays and stories, showcasing his dramatic flair and storytelling prowess. This volume presents some of his most influential theatrical works, which...

This book studies the concepts and philosophies governing globalized faiths. Transnational Religious Movements is a convincing narrative of how global religions have moved beyond spirituality to become key players in the world of welfare, educatio...

Social media and the digital revolution have fundamentally changed the meaning of “social” and “work.” Social work, like all other professions, will undergo dramatic changes as apps and algorithms overtake human operations. The failure of social s...

Public-private partnerships have been in use for a long time, having helped build roads and bridges, clean rivers and manage waste in many countries. In the last two decades, they have slowly begun to make their presence felt in the field of publi...

Grief and Disappearance: Psychosocial Interventions is one of the few studies about the impact of disappearances and the psychosocial and therapeutic interventions required for grieving relatives. This book examines the theoretical background of g...

Most of us have been victims of frauds and related crimes at some point or the other in our lives. We may not have answers to pertinent questions such as: Who is responsible for the fraud committed? Why do people commit white collar crimes? What m...

It’s never too early or too late to uncover the superpowers that are hidden inside you. Using insights from brain research labs, it is possible to sharpen your faculties and empower yourself. Ultra Special Senses (USSs) are a set of perceptive abi...

Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism. Clever strategies such as emotional and cultural branding can only help your brand go as far as one little slip from grace. In...

A must-read for all those concerned with the transformation of Indian banking Despite significant turnaround achieved by Public Sector Banks in recent times as evidenced by improved CRAR, Asset Quality, Profitability and Market Capitalisation, PS...

Agriculture is a major source of rural employment and plays a crucial role in the economic development of India. The State of Indian Agriculture examines the present scenario of Indian agriculture and studies the trends at the national as well as ...

The second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales management to young managers. It is also an interesting, quick revision for senior sales managers who want to r...

Patience is no longer a virtue, It's a by-product! Start at the bottom of the pyramid and work your way to the top in 20 or 30 years? NOT ANYMORE The Impatient Manager wants the CEO's cabin in less than 10 years and, in most cases, to move beyon...