Atlantic New Arrivals

The significance of political thought cannot be overemphasised. The task of understanding the more profound implications of the present situation and future planning can be assisted by a careful study of the political thought of the ages. The stud...

Indian Pharma 2030: Global Leadership with Foresight examines India’s pharmaceutical sector, tracing its evolution, growth in the last decade and future potential. It covers regulatory frameworks, global harmonisation efforts, and emerging trends ...

Political thinkers of the nineteenth and twentieth centuries sought a harmonious balance between the individual and the state, as well as between the state and the international human community. This research took many forms, including Utilitarian...

Sri Aurobindo or the Poetics of Hope explores the depth of Sri Aurobindo's intellectual journey, where ideas were as tangible to him as everyday objects. To truly understand his philosophy, one must engage with it as he did—with unwavering commitm...

Tribal development is one of the most important yet underperforming initiatives of the Indian government. For any effort in this direction to succeed, an effective tribal educational programme is necessary. However, major gaps in the implementatio...

The study of ecology has become increasingly vital due to the growing ecological crisis that demands urgent attention. Introducing ecological studies at both undergraduate and postgraduate levels is essential for nurturing young minds, enabling th...

The power to change things lies within us. Presented in this book is a theory of how shifts in the self can have profound shifts in corporations, markets, systems, and the world. As Gandhi said, 'Be the change you wish to see in the world. Yet, fo...

A foundational understanding of statistical tools is essential for postgraduate and Ph.D. candidates, especially those involved in research. However, for students without a background in statistics, grasping these concepts and their applications c...

Experimental psychology has been instrumental in grounding psychology as a scientific discipline, and its methods are now integral to research and analysis. As a result, it forms a core component of undergraduate psychology programs in India and a...

Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets presents an optimistic and practical view of the future that is predicated on strengthened relationships between developed and developing countries that are based not on charity, b...

The pre-Moghul Muslim presence in the subcontinent holds significant importance from various perspectives. During this period, the foundation of an efficient administration was established, with Ala-ud-Din Khalji playing a pivotal role. His admini...

Interdisciplinary Perspectives in Political Theory illuminates some of the most pressing political concerns of our times. The volume includes a dozen articles that draw upon a wide spectrum of social sciences and humanities (political science, soc...

Story of Evolution is the second volume in the series Quest for Origin authored by Govind Bhattacharjee, following his earlier volume, Story of Universe. While the first book traces the story of cosmic evolution from the dawn of time till the emer...

Public Economics in India: Theory and Practice offers a comprehensive look at the evolving field of Public Economics, which now extends well beyond traditional Public Finance. The book explores key issues such as resource allocation, income distri...

Guru Nanak and the Sikh Religion: An Anthology of Critical Essays is an enlightening user-friendly guide to Sikhism, providing a thorough exploration of its history, philosophy and spiritual teachings for both English-speaking audiences and the Si...

Groundwater is becoming an increasingly popular resource because of the relative ease and flexibility with which it can be tapped. While developing groundwater resources promises to help alleviate poverty in many areas, the most formidable challen...

The Fall of the Moghul Empire by Henry George Keene offers a compelling exploration of the decline of the Moghuls. Set against the backdrop of eighteenth-century India, this book is divided into meticulously detailed time periods that delve into t...

Uniform Civil Code: An Ignored Constitutional Imperative provides a descriptive exploration of one of the most contentious issues in Indian constitutional law—the implementation of the Uniform Civil Code (UCC). It traces the historical origins of ...

In today's globalized world, mastering English is essential, especially for second-language learners. Effective communication requires not only fluency, but also a solid understanding of English phonetics and phonology. A Beginner's Companion to E...

Destiny is shaped by time, place and family, but some break free to weave their own. Embracing Destiny: A Life of Courage is a gripping tale of a life marked by poverty and emotional strain yet driven by audacious dreams. It's about steering throu...

Operational excellence is an attainable destination. In the post-COVID world, operational excellence has taken center stage as business organizations try to manage costs and adapt to changing needs of the customers. This book is a guide that focus...

Thomas Hardy’s The Mayor of Casterbridge: A Readers’ Companion includes a thorough Bio-Bibliography of Thomas Hardy and a jargon-free “Introduction” to the novel, covering all its essential aspects and the set milieu. A detailed chapter-wise summa...

The Changing Colours of the Chinar by Farooq Wani delves into the evolving landscape of Kashmir, offering a comprehensive exploration of its socio-political challenges, cultural shifts and global significance. Divided into three sections, the book...

Branding in the Digital Age: A Comprehensive Guide for Building and Managing Brands Online is your essential roadmap to navigating the ever-evolving digital landscape. This book explores how revolutionary digital technologies—such as social media,...

Global News Media: Countering Western Hegemony in International News explores the bias and disinformation in Western media, particularly in its coverage of the Ukraine War and the Gaza genocide. This book presents “un-Western” perspectives on inte...

Written by the renowned Dr Mohammad Yasin and edited by Madhavi Yasin, Islam in India: A Reading in History is a compelling collection of five essays and a monograph focused on Medieval and Modern Indian history. The essay on “Ibn Khaldun” examine...

History of British Rule in India offers a comprehensive account of British colonial rule, tracing its evolution through significant historical periods. Spanning centuries, it explores the political, social and economic impacts of British imperiali...

History of British Rule in India offers a comprehensive account of British colonial rule, tracing its evolution through significant historical periods. Spanning centuries, it explores the political, social and economic impacts of British imperiali...

"This book critically examines directed social change theory and practice while presenting a conceptual framework of development communication to address inequality and injustice in contemporary contexts." Communication for Development: Theory and...

यह भारत में ग्रामीण विकास और प्रबंधन के क्षेत्र में विभिन्न नीतियों, रणनीतियों और कार्यक्रमों के बारे में संशोधित एवं नवीनतम जानकारी के साथ, इस विषय पर लिखी गई एक बेजोड़ किताब है।यह पुस्तक समय की कसौटी पर खरी उतरती है और ग्रामीण विकास की बुनियादी अ...

सिंगल पेरेंटिंग की चुनौतियाँ और लाभ क्या हैं? सिंगल पेरेंटिंग माता-पिता और बच्चे को कैसे प्रभावित करती है? सिंगल पेरेंटिंग की कुछ सकारात्मक और प्रभावी तकनीकें क्या हैं? देश में सिंगल पैरेंट परिवारों की संख्या में वृद्धि लगातार हो रही है, और उनके स...

The Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key factors shaping consumer actions in today's dynamic market. Through comprehensive chapters on consumer cognition, expectations, percept...

This is not a standard book on management. It does not attempt to take the reader through the process of planning, forecasting, organising, delegating, motivating, monitoring, controlling and communicating in a sequential order, as in Fayol's whee...

Dialogue with Upanishads: For A Meaningful Life offers an engaging and accessible introduction to the timeless wisdom of the Upanishads, the philosophical heart of India's spiritual heritage. Written in a reader-friendly question-answer format, th...

Complex Analysis offers a thorough exploration of the concepts and applications of complex analysis. It provides a comprehensive understanding of complex numbers and their geometric representation, along with an in-depth analysis of complex functi...

Predict which high performers are at risk of leaving 6 months before they walk out the door? Merge external data with your own business metrics to project workforce demand 6, 9, or even 18 months from now? Triage incoming resumes overnight to pred...

Behaviour Therapy is based on the application of principles of learning to change human behaviour. In the last two decades, it has grown into a promising scientific discipline. This development is exemplified by extensive research and applications...

Fundamentals of Plant Biochemistry and Biotechnology dissects the basics of biochemistry and biotechnology in 12 incisive chapters, beginning with a general introduction and recapitulation of basic chemistry and biology. Each chapter gives the rea...

Explore the Fascinating World of Complex Analysis Complex Analysis: An Introduction is a thoughtfully crafted resource for undergraduate Mathematics and Engineering students and postgraduate learners in Physics and Statistics. It bridges foundatio...

Manager to CEO is an indispensable resource for aspiring professionals trying to pave their way in the corporate environment. The book offers a comprehensive exploration of the challenges managers face as they rise through the ranks, paired with a...

The promise of a connected world... The lure of information on your fingertips... The trappings of a global citizen… The connected world has changed the premise of what it means to be human and it will continue to impact our lives at a rapidly gro...

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. 9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace, presents nine key brand strategies which every marke...

In this compelling book titled Hasina, Yunus and The United States: The Power Struggle for Bangladesh, B. Z. Khasru uncovers the fierce political rivalry between Prime Minister Sheikh Hasina and Nobel laureate Muhammad Yunus, culminating in Hasina...

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build and rejuvenate successful brands. 24 Brand Mantras: Finding a Place in the Mi...

This book provides an analytical view of the successes and challenges encountered while creating the fast expanding rural sanitation movement in India, with a special focus on the last decade. While attempting to break the sanitation taboo in the ...

The Nawabs of Savanur presents a compelling exploration of the political, administrative, socio-economic and religious history of North Karnataka, focusing on Dharwad, Belgaum and Bijapur (South of the Krishna River) under the rule of the Nawabs o...

The concept of 'diaspora' has garnered unprecedented fascination with the substantial surge in migration that has taken place across the globe in the last few decades. Diaspora forges a home outside the homeland. Despite numerous persistent and an...

Despite their average or even above-average intelligence and conventional classroom experience, a large number of children suffer from learning disabilities. Failing to cope with the academic demands of the school, many of them drop out at an earl...

This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals.Written in an accessible style and offering clear and prag...

Fundamentals of Genetics is a comprehensive guide spanning from Pre-Mendelian concepts to cutting-edge research around genetics. Uncover the intricacies of Mendel's laws, linkage and chromosomal mapping. Explore sex determination, gene interaction...

21वीं सदी की सबसे गंभीर समस्या रोजगार संकट है, जो वैश्विक स्तर पर सभी देशों को प्रभावित कर रहा है। कोई भी देश अपने सभी नागरिकों को स्थायी या अस्थायी रोजगार प्रदान करने में सक्षम नहीं है। करोड़ों लोग बेरोजगार हैं, और जिनके पास रोजगार है, वे भी अस्था...

Neuropsychologists are trained to assess Alzheimer’s disease and make differential diagnosis, especially differentiating between major depression and ad. The National Institute on aging (Nia) is the lead agency for ad research at the national inst...

प्रस्तुत पुस्तक संचार माध्यमः तब और अब - उपयोग, प्रभाव और बदलता परिदृश्य, संचार के विभन्न साधनों और उनके प्रभावों का सारगर्भित परिचय प्रस्तुत करती है। संचार माध्यम, जैसे कि समाचार पत्र, रेडियो, टेलीविजन, इंटरनेट और सामाजिक मीडिया, समाज में सूचना क...

Receding Temporal Horizon analyses Eastern Europe's societies, histories and traditions, too frequently reduced to trivialized images in the Western cultural imaginary. It testifies to the distinctive social experiences of thinkers that pivotally ...

Coaching promises a leader-development intervention, but turning that promise into tangible results can be challenging. Coaching Your Leaders: A Roadmap for Organisations serves as the essential bridge between this promise and real-world outcomes....

Modern Media, Elections and Democracy studies the functions of media in a democracy, with a particular focus on election times when it plays a crucial role in educating people and shaping public opinion. At such times, it becomes an arena for publ...

Traditional Knowledge Systems or Indigenous Knowledge Systems are a body of knowledge, which is very ancient and deep rooted. They have their origins in the remote past. Their systematisation and canonisation gave rise to the elite (the Greater Tr...

Mulk Raj Anand is widely recognised as one of the most prominent English novelists in India. Translated into many languages both within India and abroad, he is universally acclaimed as a progressive writer. This anthology of critical essays delve...