Atlantic New Arrivals

• Author(s): R.K. Mandal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe present edition is thoroughly revised and updated version incorporating the latest literature on the subject with two new additional chapters. I ...

• Author(s): R.P. Pathak • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyResearch deals with the application of the scientific method to problem solving. It has not always been realized by teachers and tea...

• Author(s): H. Thomas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureThis book is in commemoration of the life and work of Professor R.S. Sharma, an eminent metamorphic petrologist and mineralogist. It ...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyThe book makes an attempt, to present the vast and complicated subject of Mercantile Law in a manner, easily comprehensible to the students,...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyThe book makes an attempt, to present the vast and complicated subject of Mercantile Law in a manner, easily comprehensible to the students,...

• Author(s): Gaurav Kumar Rai | Priyesh Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Health, Physical Fitness and Yogahe book tries to find out the relation between yoga and mental health which in turn relates to psy...

• Author(s): S.L. Sadhu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryMedieval Kashmir is the reprint of Kings of Kashmira, Vol. III, translated into English from the original Sanskrit work Rajatarangini of Kalhana Pandita...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryInformation regarding medieval India is gathered from a large number of sources including chronicles, accounts of foreign travellers, co...

• Author(s): Veena Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyIn the fast changing learning environment, the audiovisual technology has assumed prime importance. Yet, a sense of awe and hesitati...

• Author(s): Manish Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThis study looks into the regime structure of an authoritarian state and examines the role of mass media in it. The c...

• Author(s): M. Adithan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringThe objective of the book Mechanical Engineering: Unconventional Machining Processes is to enable the students to understand the various unconventio...

• Author(s): M. Adithan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringMechanical Engineering: Metrology studies a range of measuring devices, instruments, and equipment used in engineering measurements. It has been wri...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book Mathematical Statistics provides a balanced and rigorous coverage of all the topics taught in mathematical statistics to the...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Mathematics and StatisticsThe book contains the previous years’ solved papers of CSIR-UGC-NET/JRF Mathematical Sciences from June 2005 to June ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book has been designed for those preparing for UGC-NET/SLET in Mass Communication and Journalism. T...

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and th...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): Sunita Sinha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureOften a question is raised whether the marginalized can speak. It is a fact that the marginalized cannot stay voiceless for long, they have...

• Author(s): Neeru Tandon | Anshul Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureMargaret Eleanor Atwood is a versatile artist in the Canadian literature. This book is an assessment of Atwood’s belief ab...

• Author(s): Mayur Ramgir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyBill Gates started programming when he was in a high school, Philo Farnworth invented television when he was 14 years old, Alexande...

• Author(s): Ram Nath Sharma | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyमानवशास्त्र पर यह पुस्तक समस्त भारतीय विश्वविद्यालयों में समाजशास्त्र विषय में बी॰ए॰ एवं त्रिवर्षीय डिग्री कक्षाओं...

• Author(s): Mukul Srivastava • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and Journalismमानवाधिकार वर्तमान समय में बहुत तेजी से उभरा है और लोगों में इसवेफ प्रति जागरूकता भी बढ़ी है। मीडिया के अभूतपूर्व ...

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

• Author(s): Har Sandeep Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Managing India’s Services Exports aims to examine the growth and trends of services exports of India during the period 1995-2...

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManagement is the act of running and handling a business or similar organization. It is the skill of directing and controlling a group of pe...

• Author(s): M. Adithan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringInnovation and creativity are the buzzwords much talked about presently amongst educators and managers and in industries. Having realized the signif...

• Author(s): Prof. M.N. Vyas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EngineeringManagement of Chemical Projects, Design and Economics discusses the technical areas of process design, engineering, and construction followed b...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed for students preparing for UGC-NET/SLET in Management. This second edition has been thoroughly re...

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusinesses today cannot grow without the vision of management and abilities of its people. The manager of today has to enable the crea...

• Author(s): C.S. Raghuvanshi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureWater is one of the essential resources in agricultural production, which has several unique characteristics. Individual farme...

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...

• Author(s): Bishun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe book has extended and widened the implications of the term “New Literatures in English” to include an assessment of New Humanities and ...

• Author(s): B.R. Agrawal | M.P. Sinha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThis book presents a reasonably comprehensive account of the development of the Indian English novel since Independence. The n...

• Author(s): Dipankar Chakraborty • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureG.B. Shaw is a literary Mohican who bestrode modern thought like a Colossus, but he was not a historian in a popular sense. He wrot...

• Author(s): George Bernard Shaw • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureMajor Barbara, a social satire in three acts, written in 1905 and published in 1907, is the most controversial of Shaw’s works which ...

• Author(s): Bishun Kumar | Neha Arora • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureThe present anthology entitled Mahesh Dattani: Themes Techniques and Issues is an assortment of scholarly research papers on f...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsमध्यकालीन एवं आधुनिक राजनीतिक विचारक पुस्तक में निम्नलिखित विचारकों वेफ राजनीतिक दर्शन पर प्रकाश डाला गया है। संत आगस्टीनµम...

• Author(s): Manik Lal Gupt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyप्रस्तुत पुस्तक ‘मुगलकालीन भारत’ ;1526 ई. से 1739 ई.द्ध में मेरा उद्देश्य इतिहास वेफ प्रति यथासम्भव व्यापक दृष्टिकोण अपनाते हुए हिन्दी पाठकों वेफ प्...

• Author(s): Manik Lal Gupt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyखलजी सल्तनत काल (1290 ई.--1320 ई.) भारत के सामाजिक विकास के अध्ययन की दृष्टि से महत्त्वपूर्ण है क्योंकि इसी काल में इस्लाम की पताकायें सम्पूर्ण भारत...

• Author(s): Manik Lal Gupt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyप्रस्तुत पुस्तक 'दिल्ली सल्तनत के तुगलक, सैयद एवं लोदी सुल्तान और उनका समय' में इतिहास के प्रति यथासम्भव व्यापक दृष्टिकोण अपनाते हुये महत्त्वपूर्ण अ...

• Author(s): Manik Lal Gupt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyइस कृति में मध्यकालीन भारत की छः शताब्दी (आठवीं शताब्दी से तेरहवीं शताब्दी) में हुये क्रमिक परिवर्तनों के अन्तर्गत संपत्तिगत संबंधों के स्वरूप 'नेचर...

• Author(s): Manik Lal Gupt • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyइस कृति में मध्यकालीन भारत की छः शताब्दी (आठवीं शताब्दी से तेरहवीं शताब्दी ) में हुये क्रमिक परिवर्तनों के अन्तर्गत संपत्तिगत संबंधों के स्वरूप 'नेच...

• Author(s): Shailendra Sengar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Historyमनुष्य के जीवन के सतत् विकास का अध्ययन ही इतिहास का सार है, अतः इसकी उपयोगिता निर्विवाद है। विगत सफलताओं-असफलताओं के परिप्रेक्ष्य में वर्तमान को ...

• Author(s): Gustave Flaubert • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: English LiteratureOnce considered scandalizingly immoral, Flaubert’s exquisite debut novel unsparingly depicts a woman’s gradual corruption and the human ...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsApproach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The book has b...

• Author(s): Arjun Y. Pangannavar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMacroeconomics is a branch of economics dealing with the performance, structure, behaviour, and decision-making of the entire economy. It st...

• Author(s): Siddhartha Biswas • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureHome has always been a centre of contention, contestation, and construction. It has never been a constant—a truth that contemporary li...

• Author(s): Dwarka Prasad Saawle • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsप्रस्तुत पुस्तक लोक प्रशासन में सम्बन्धित विषय का व्यापक, गहन एवं विश्लेषणात्मक अध्ययन किया गया है। यह पुस्तक भारतीय विश्...

• Author(s): Dwarka Prasad Saawle • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsप्रस्तुत पुस्तक लोक प्रशासन में सम्बन्धित विषय का व्यापक, गहन एवं विश्लेषणात्मक अध्ययन किया गया है। यह पुस्तक भारतीय विश्...

• Author(s): Dwarka Prasad Saawle • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsप्रस्तुत पुस्तक लोक प्रशासन में सम्बन्धित विषय का व्यापक, गहन एवं विश्लेषणात्मक अध्ययन किया गया है। यह पुस्तक भारतीय विश्...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsDr. Lohia (23 March 1910-12 October 1967), was the leader of the Socialist Party of India who advocated socialism as the so...

• Author(s): Chandra Deo Prasad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current Affairsप्रस्तुत पुस्तक डॉ. लोहिया के संपूर्ण राजनीतिक व्यक्तित्व का दर्पण है। वे आधुनिक भारतीय राजनीतिक विचारकों में अपना स्वतंत्र...

• Author(s): Madan Sabnavis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe book discusses the pros and cons of the nationwide lockdown announced by Prime Minister of India, Narendra Modi, on 24 March 2020 to curb the ...

• Author(s): R.K. Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Bio-Science and AgricultureIndia’s livestock sector has been growing at an impressive rate of about 5 to 6 per cent a year. Livestock sector plays a significa...

• Author(s): Sk. Sagir Ali • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: English LiteratureLiterary Theory: Textual Application provides a critical and thorough presentation of contemporary theoretical perspectives on the differe...