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Michigan Avenue, 1951: The adventures of an innocent in the advertising wars.

by Wallace J. Gordon
Save 17% Save 17%
Current price ₹2,247.00
Original price ₹2,697.00
Original price ₹2,697.00
Original price ₹2,697.00
(-17%)
₹2,247.00
Current price ₹2,247.00

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Book cover type: Paperback
  • ISBN13: 9781418429065
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Authorhouse
  • Publisher Imprint: Authorhouse
  • Publication Date:
  • Pages: 448
  • Original Price: GBP 16.99
  • Language: English
  • Edition: N/A
  • Item Weight: 654 grams
  • BISAC Subject(s): Memoirs

One man's memoir about a decade in Chicago. One story that's a hundred stories, about: -- The Great American Novel that never got written-- -- A young writer's introduction to big-agency advertising-- -- Ads and commercials and clients and bosses-- -- Hits and misses and triumphs and catastrophies-- -- A lovely young lady who became a supportive wife and mother-- -- Three young sons who kept both parents hopping-- -- Garrets and apartments and dream houses in the suburbs-- -- And an interesting look at America in the '50's from a front-row seat in the advertising that helped propel it. How it worked and didn't work, scored and struck out, rewarded and punished, and just about everything else.

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