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Inside Coca-Cola by Neville Isdell

Inside Coca-Cola

by Neville Isdell
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Book cover type: Paperback
  • ISBN13: 9781250013712
  • Binding: Paperback
  • Subject: N/A
  • Publisher: St. Martin's Press
  • Publisher Imprint: St. Martin's Press
  • Publication Date:
  • Pages: 288
  • Original Price: INR 399.0
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Corporate & Business History, Business, and Memoirs

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

Beasley, David: - DAVID BEASLEY is a former editor for the Atlanta Journal-Constitution and the co-author of Inside Coca-Cola and author of Without Mercy. He lives in Atlanta, Georgia.

Isdell, Neville: - NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.

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