• ISBN13: 9781041060642
• Binding: Paperback
• Subject: N/A
• Publisher: T&F
• Publisher Imprint: Routledge Classics
• Publication Date: January 1, 2025
• Pages: 192
• Original Price: INR 895.0
• Language: English
• Edition: N/A
• Item Weight: 200 grams
• BISAC Subject(s): N/A

Television: Technology and Cultural Form by Raymond Williams, first published in 1974, offers a groundbreaking analysis of television’s role in society, its institutions, programming, and cultural impact. Despite being written long before the rise of multi-channel TV and reality shows, Williams' insights remain remarkably relevant. He critiques the deterministic view popularized by Marshall McLuhan, challenging the idea that "the medium is the message." Williams argues that viewers, rather than being passive recipients, have the power to disrupt the technological and historical forces shaping television. He highlights how new technologies present fleeting opportunities for self-expression and political engagement, offering a space for resistance against the dominant forces of transnational corporations and media moguls.