互联网+战略思维:传统企业O2O改造与落地
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"1.成立3年的食品电商三只松鼠,双11销售劲销3亿元,为什么?成立5年的小米估值超过百亿,赶超30年的联想和140年的诺基亚,凭什么?腾讯微信全面开放第三方开发接口,对传统企业意味着什么?海尔、苏宁、万达这些传统企业的转型探索,带给我们哪些启示?未来十年,是中国商业领域大规模跨界的时代。不是互联网企业淘汰传统企业,也不是传统企业淘汰传统企业,而是新商业淘汰旧商业。2.《互联网+战略思维:传统企业O2O改造与落地》一书作者张文老师及其团队通过辅导并追踪国内上万家传统企业,打造传统企业O2O转型方案。O2O的边界不断扩张表明,"O2O+"不仅具有强大的落地可操作性,更是互联网改造传统产业的一把利器,即"互联网+"的突破口。3.一方面,"互联网+"强调把传统行业与互联网衔接起来,通过互联网强大的组织效率与创新能力改造传统行业,尤其是制造业,将互联网并与工业,商业,金融业等服务业的全面融合,实现创新驱动。另一方面,传统产业在面临"互联网+"大潮时,普遍面临着把硬件变成服务,把功能变成体验,把用户变成粉丝的艰难转型。"O2O+"则为"互联网+"有效落地提供了一种思路:通过强调用户至上、线下体验和在线支付,O2O成功地把客户变为用户,进而变为粉丝,同时借助于粉丝经济和在线支付,通过软硬结合和追求极致体验,又为硬件服务化提供了可能性。4.在旧商业向新商业转型的岔路口,《互联网+战略思维:传统企业O2O改造与落地》详细介绍了企业如何通过和线下融合互动,促进传统产业和传统消费转型升级的同时,助力国家提升综合国力的长远目标。
内容简介
《互联网+战略思维 传统企业O2O改造与落地》详细介绍了企业借助O2O这把利器实现"互联网+"战略落地的全过程,向读者全面讲解O2O,参透O2O模式,掌握O2O的五个关键要素、六大思维、八大核心问题,熟悉O2O的十大业务支撑、五大技术精髓、商业设计等。通过阐述与总结上述思想和方法后,企业可以掌握如何通$
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