翻 盘:互联网时代的垂直创业法则
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" 1. 内容充实、丰富。本书案例非常丰富,且多典型性案例,正文图文并茂,丰富的案例+清晰的图表分析,可读性极强,适合草根创业者和垂直领域创业者借鉴和学习。
2. 书本内容定位精准,专注于垂直领域创业,从各个角度分析了垂直创业的市场机遇、市场陷阱等,通过分析市场、服务、客户等垂直化趋势,为草根创业者提供很多可借鉴方法,实操性极强。
3. 案例新颖,独特。书中聚焦互联网垂直创业案例,有比较知名的企业案例,也有很小但很典型的案例,能让读者茅塞顿开。
4. 目标读者精准。本书定位的是垂直领域创业者,特别是互联网O2O垂直创业者、草根创业者,书中内容针对性强,可读性高,是创业者寻求思路、发现方法的不二之选。
内容简介
《翻盘:互联网时代的垂直创业法则 》立足于垂直领域创业,从垂直领域创业故事到垂直领域创业的具体实操,不论是案例,还是具体实操方法,都对垂直领域的创业者有很强的借鉴意义。书中重点围绕"垂直领域内的行业垂直化、市场垂直化、人群垂直化、产品垂直化、服务垂直化、传播垂直化"来对垂直领域进行全面解读,是垂直创业领域内不多见的实操书籍。
《翻盘:互联网时代的垂直创业法则 》语言流畅清晰,逻辑严密,案例选取既有代表性,又具有实操指导意义,是垂直领域内创业者的常备书。尤其对那些想要在被巨头吞噬的行业内持续生存者,和行业今天的互联网创业者,拥有着传统互联网创业者带来的成功经验和失败教训,有着传统互联网创业时无法企及的市场环境和政策风口,更有着一个已经走向成熟的移动互联网氛围,但与此同时,他们也必须要比传统互联网创业者具备更灵敏的反应能力、更敏锐的观察能力、更强大的心理素质、更周密的创业计划......这不是具体的规定和要求,而是市场发展规律向创业者发出的召唤。
《翻盘:互联网时代的垂直创业法则 》正是在这样的背景
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