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A Business History of the Trade Book Publishing Industry in the U.S.: Disruption and Dynamic Change in a Creative Industry, 2000-2025

by Albert N. Greco
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Current price ₹16,501.00
Original price ₹16,899.00
Original price ₹16,899.00
Original price ₹16,899.00
(-2%)
₹16,501.00
Current price ₹16,501.00

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Book cover type: Hardcover
  • ISBN13: 9783032207814
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 369
  • Original Price: GBP 129.99
  • Language: English
  • Edition: N/A
  • Item Weight: 622 grams
  • BISAC Subject(s): Industries / General

Albert N. Greco is Professor Emeritus of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 30 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors.

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