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Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI

by Christina Boutsouki , Leonidas Hatzithomas , Anastasios Panopoulos
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Current price ₹9,607.00
Original price ₹14,780.00
Original price ₹14,780.00
Original price ₹14,780.00
(-35%)
₹9,607.00
Current price ₹9,607.00

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Book cover type: Hardcover
  • ISBN13: 9783658491130
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 376
  • Original Price: EUR 130.79
  • Language: English
  • Edition: N/A
  • Item Weight: 537 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.

Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science.

Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations.

Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.

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