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Advances in International Marketing

by S. Tamer Cavusgil , Tage Koed Madsen
Save 17% Save 17%
Current price ₹12,283.00
Original price ₹14,740.00
Original price ₹14,740.00
Original price ₹14,740.00
(-17%)
₹12,283.00
Current price ₹12,283.00

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Book cover type: Hardcover
  • ISBN13: 9780762301645
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Jai Press Inc.
  • Publisher Imprint: Jai Press Inc.
  • Publication Date:
  • Pages: 218
  • Original Price: GBP 85.99
  • Language: English
  • Edition: N/A
  • Item Weight: 486 grams
  • BISAC Subject(s): International / Marketing

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

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