AI-Powered Entrepreneurial Marketing and Communication

Name: AI-Powered Entrepreneurial Marketing and Communication
Brand: Igi Global Scientific Publishing
SKU: 9798337370217
Price: 20712.0 INR
Availability: InStock

by Andreas Masouras , Prashant Maurya , Panikos Symeou

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ISBN13: 9798337370217
Binding: Hardcover
Subject: N/A
Publisher: Igi Global Scientific Publishing
Publisher Imprint: Igi Global Scientific Publishing
Publication Date: May 7, 2026
Pages: 500
Original Price: GBP 162.8
Language: English
Edition: N/A
Item Weight: 1075 grams
BISAC Subject(s): Entrepreneurship

About The Book

Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and enhanced customer engagement across digital platforms. As competitive markets evolve, the integration of AI into marketing and communication practices becomes essential for entrepreneurs seeking innovation, agility, and sustainability. AI-Powered Entrepreneurial Marketing and Communication explores how tools like AI-driven customer insights, digital storytelling, and personalized content change the way entrepreneurs engage their audiences. It examines evolving marketing and communication practices as digital technologies reshape how small businesses and startups operate. This book covers topics such as user experience, cybersecurity, and digital technologies, and is a useful resource for marketers, engineers, entrepreneurs, academicians, researchers, and scientists.

About The Author

Masouras, Andreas: - Dr Andreas Masouras is an Associate Professor of Communication and Marketing in the Department of Economics & Business at Neapolis University. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. The title of his doctoral dissertation is "Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus," which is available in the National Archive of Doctoral Dissertations. He coordinates the following programs: the conventional MBA, the distance MBA (English-speaking), and the MBA in Tourism (distance learning). He is actively writing scientific articles and participates in international conferences. His book, "Entrepreneurship in Small and Medium-Sized Enterprises", published by the American publishing house Nova, has been indexed in the Scopus book list.

Maurya, Prashant: - Prashant Maurya is an assistant professor of English and teaches literature and communication courses at the Indian Institute of Management Ranchi. His academic interests include Business Communication, Popular Media and Culture, Postcolonial Literature, and Cultural Studies.

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