Alianças estratégicas no transporte marítimo de linha

Name: Alianças estratégicas no transporte marítimo de linha
Brand: Edicoes Nosso Conhecimento
SKU: 9786209988578
Price: 8011.0 INR
Availability: InStock

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ISBN13: 9786209988578
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: April 26, 2026
Pages: 156
Original Price: USD 89.0
Language: Portuguese
Edition: N/A
Item Weight: 218 grams
BISAC Subject(s): International / General

About The Book

Impulsionadas por mudan�as significativas no mercado do transporte mar�timo de linha regular internacional, muitas companhias mar�timas est�o seriamente preocupadas com a sua capacidade de sobreviver nos mercados altamente competitivos de hoje e de resistir � forte press�o da concorr�ncia. As atuais altera��es no panorama competitivo, induzidas predominantemente pelo abrandamento econ�mico global, pelo poder crescente dos expedidores, pelos desequil�brios comerciais, bem como pela tend�ncia de multipolariza��o no com�rcio, obrigaram as companhias de linha a reavaliar a sua estrat�gia comercial, a fim de tra�ar novas estrat�gias vencedoras para consolidar a posi��o no mercado, reduzir custos e aumentar a efici�ncia. Tal como revelaram estudos anteriores, as alian�as estrat�gicas podem constituir uma op��o estrat�gica atraente para alcan�ar a competitividade global e uma ferramenta comum para melhor superar e contrariar os riscos empresariais e os perigos comerciais. O artigo acad�mico subjacente analisa a literatura anterior e estudos relacionados, com o objetivo de realizar uma revis�o e investiga��o abrangentes sobre as alian�as estrat�gicas nas �ltimas d�cadas, com especial enfoque no transporte mar�timo internacional de contentores. O autor analisa as atividades recentes de alian�a e a transforma��o de toda a ind�stria.

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