Alleanze strategiche nel settore del trasporto marittimo di linea

Name: Alleanze strategiche nel settore del trasporto marittimo di linea
Brand: Edizioni Sapienza
SKU: 9786209993695
Price: 8009.0 INR
Availability: InStock

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ISBN13: 9786209993695
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: April 26, 2026
Pages: 152
Original Price: USD 89.0
Language: Italian
Edition: N/A
Item Weight: 214 grams
BISAC Subject(s): International / General

About The Book

A causa dei significativi cambiamenti in atto nel mercato del trasporto marittimo di linea internazionale, molte compagnie di navigazione nutrono serie preoccupazioni riguardo alla propria capacit� di sopravvivere nei mercati altamente competitivi di oggi e di resistere alla forte pressione concorrenziale. Gli attuali mutamenti nel panorama competitivo, indotti prevalentemente dal rallentamento economico globale, dal crescente potere dei caricatori, dagli squilibri commerciali e dalla tendenza alla multipolarizzazione degli scambi, hanno costretto le compagnie di linea a rivalutare la propria strategia commerciale al fine di definire nuove strategie vincenti per consolidare la posizione di mercato, ridurre i costi e aumentare l'efficienza. Come rivelato da ricerche precedenti, le alleanze strategiche possono rappresentare un'opzione strategica interessante per raggiungere la competitivit� globale e uno strumento comune per superare e contrastare meglio i rischi imprenditoriali e le insidie del business. Il presente articolo accademico esamina la letteratura precedente e gli studi correlati con l'obiettivo di condurre una revisione e una ricerca completa sulle alleanze strategiche degli ultimi decenni, ponendo particolare attenzione al trasporto marittimo containerizzato internazionale. L'autore analizza le recenti attivit� di alleanza e la trasformazione dell'intero settore.

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