Alliances stratégiques dans le transport maritime de ligne

Name: Alliances stratégiques dans le transport maritime de ligne
Brand: Editions Notre Savoir
SKU: 9786209996252
Price: 9261.0 INR
Availability: InStock

by Martin Liebl

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ISBN13: 9786209996252
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: April 27, 2026
Pages: 160
Original Price: USD 103.0
Language: French
Edition: N/A
Item Weight: 223 grams
BISAC Subject(s): International / General

About The Book

Face aux profonds bouleversements qui touchent le march� du transport maritime de ligne international, de nombreuses compagnies maritimes s'interrogent s�rieusement sur leur capacit� � survivre sur les march�s hautement concurrentiels d'aujourd'hui et � r�sister � la forte pression concurrentielle. Les changements actuels du paysage concurrentiel, principalement induits par le ralentissement �conomique mondial, le pouvoir croissant des chargeurs, les d�s�quilibres commerciaux ainsi que la tendance � la multipolarisation des �changes, ont contraint les compagnies maritimes � r��valuer leur strat�gie commerciale afin de d�finir de nouvelles strat�gies gagnantes visant � consolider leur position sur le march�, � r�duire les co�ts et � accro�tre l'efficacit�. Comme l'ont r�v�l� des recherches ant�rieures, les alliances strat�giques peuvent constituer une option strat�gique int�ressante pour atteindre la comp�titivit� mondiale et un outil commun permettant de mieux surmonter et contrer les risques entrepreneuriaux et les al�as commerciaux. L'article universitaire sous-jacent passe en revue la litt�rature existante et les �tudes connexes dans le but de mener une analyse et une recherche exhaustives sur les alliances strat�giques au cours des derni�res d�cennies, en mettant particuli�rement l'accent sur le transport maritime international de conteneurs. L'auteur analyse les activit�s r�centes en mati�re d'alliances et la transformation de l'ensemble du secteur.

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