Análise de Sentimentos para Negócios: Como usar Inteligência Artificial para entender clientes, concorrentes e mercados em tempo real. Método UIN de I

Name: Análise de Sentimentos para Negócios: Como usar Inteligência Artificial para entender clientes, concorrentes e mercados em tempo real. Método UIN de I
Brand: Independently Published
SKU: 9798197669407
Price: 1512.0 INR
Availability: InStock

by Edson Fávero Júnior

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ISBN13: 9798197669407
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 19, 2026
Pages: 144
Original Price: GBP 13.4
Language: Portuguese
Edition: N/A
Item Weight: 200 grams
BISAC Subject(s): Small Business

About The Book

O mercado nunca produziu tantos dados sobre comportamento humano.

Todos os dias, milh�es de consumidores revelam emo��es, opini�es, desejos, frustra��es e percep��es em redes sociais, marketplaces, reviews, aplicativos, v�deos e comunidades digitais.

A maioria das empresas ainda observa apenas n�meros.

As empresas mais competitivas come�aram a interpretar sentimentos.

Em "An�lise de Sentimentos para Neg�cios", Edson F�vero J�nior apresenta o M�todo UIN de Intelig�ncia Sentimental de Mercado, um framework desenvolvido para transformar linguagem, emo��o e comportamento digital em intelig�ncia estrat�gica orientada � decis�o.

Este livro mostra como intelig�ncia artificial, IA generativa, machine learning e an�lise comportamental est�o redefinindo:

- marketing,
- intelig�ncia competitiva,
- inova��o de produtos,
- reputa��o de marca,
- experi�ncia do consumidor,
- tomada de decis�o empresarial.

De forma pr�tica e executiva, o autor demonstra como organiza��es podem utilizar an�lise de sentimentos para:

- monitorar percep��o de marca em tempo real,
- identificar tend�ncias emergentes,
- detectar crises antes que elas explodam,
- analisar concorrentes de forma estrat�gica,
- compreender emo��es do consumidor,
- criar produtos orientados por comportamento,
- construir dashboards de intelig�ncia sentimental,
- aplicar IA generativa e agentes aut�nomos � intelig�ncia de mercado.

O livro apresenta casos reais, aplica��es empresariais e exemplos desenvolvidos a partir da experi�ncia da UIN, empresa especializada em intelig�ncia de mercado e an�lise competitiva com uso de IA.

Entre os temas abordados:

- Intelig�ncia Sentimental de Mercado
- IA generativa aplicada a neg�cios
- Machine Learning e NLP
- ChatGPT para intelig�ncia competitiva
- Benchmarking emocional
- Reputa��o digital
- Comportamento do consumidor
- Dashboards sentimentais
- IA ag�ntica e automa��o estrat�gica
- O futuro das organiza��es orientadas por percep��o

Mais do que um livro sobre tecnologia, esta obra apresenta uma nova arquitetura de intelig�ncia empresarial para mercados orientados por emo��o, linguagem e percep��o coletiva.

Ideal para:

- empres�rios,
- executivos,
- profissionais de marketing,
- estrategistas,
- analistas de mercado,
- gestores de inova��o,
- pesquisadores,
- profissionais de IA aplicada a neg�cios.

"As pr�ximas empresas l�deres n�o ser�o apenas data driven. Ser�o perception driven."

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