Analyse Expérimentale Des Paradoxes de Choix Dans l''univers Incertain
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Les méthodes couramment utilisées pour estimer la valeur d'un produit alimentaire pour les consommateurs reposent sur l'hypothèse de la rationalité de la théorie économique classique. Elle suppose que les individus ont des préférences qui satisfont des axiomes tels que l'ordre, la complétude, la réflexivité et la transitivité, qui impliquent l'existence d'une fonction d'utilité bien définie. Pourtant, depuis le milieu du 20ème siècle les psychologues et les économistes, en utilisant des expériences en laboratoire, ont trouvé des évidences d'une déviation systématique des comportements par rapport aux prédictions de la théorie (ex: inversion des préférences). Si les mesures des préférences des consommateurs sont basées sur des choix irrationnels ou incohérents, la question de fiabilité de ces méthodes devrait ètre posée. L'objectif de ce document est double: premièrement, il analyse les paradoxes de choix dans le cas des produits alimentaires, en se basant sur des résultats expérimentaux, et deuxièmement, il propose des méthodes pour étudier l'effet de l'information sur les prix de réserve des produits alimentaires.
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