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Applying Neuroscience to Business Practice by Manuel Alonso Dos Santos

Applying Neuroscience to Business Practice

by Manuel Alonso Dos Santos
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₹19,910.00
₹19,910.00
₹19,910.00
₹19,910.00
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Book cover type: Hardcover
  • ISBN13: 9781522510284
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 354
  • Original Price: USD 200.0
  • Language: English
  • Edition: N/A
  • Item Weight: 831 grams
  • BISAC Subject(s): Marketing / General

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

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