Architects of Change: Designing Strategies for a Turbulent Business Environment

Name: Architects of Change: Designing Strategies for a Turbulent Business Environment
Brand: Palgrave MacMillan
SKU: 9783032142252
Price: 2642.0 INR
Availability: InStock

by Jeremy Ghez

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ISBN13: 9783032142252
Binding: Hardcover
Subject: N/A
Publisher: Palgrave MacMillan
Publisher Imprint: Palgrave MacMillan
Publication Date: April 18, 2026
Pages: 215
Original Price: EUR 35.96
Language: English
Edition: N/A
Item Weight: 404 grams
BISAC Subject(s): Strategic Planning

About The Book

What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers. Using this analogy, this revised edition of Architects of Change provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the way a business – or even an entire industry – operates. With updated content taking into account two water-shed events – the post-pandemic reality and the emergence of generative AI – this second edition incorporates crucial lessons from recent years. It expands on how the pandemic introduced us to exponential change – a pattern we’ll likely see replicated with climate change – and explores the intensifying impact of geopolitical rivalries and AI advancement. Giving you the tools to analyse your environment and future trends to reinvent the way you do business, this book will teach you how to:Identify actors of changeConduct simulations about the futureAssess threats of political instabilityBuild a strategy for a profitable and sustainable firm amid ongoing uncertaintyBecome an architect of change yourselfContaining original interviews with industry insiders, this is a critical resource to help you thrive in the current business environment.

About The Author

Jeremy Ghez is a Professor of Economics and International Affairs (Education Track) at HEC Paris, France. He is the academic director of the HEC Paris Center for Geopolitics and he was the previous scientific director of the school's master program in Sustainability and Social Innovation. His research and teaching focuses on managerial economics, the global business environment, strategic foresight, tech giants, as well as on US and European politics. In 2019, he was named one of the world's 40 best under-40 MBA professors by Poets and Quants, and in 2021 he received the Pierre Vernimmen prize for his teaching. He has appeared on Bloomberg, the BBC and France 24, as well as on various French media.

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