Aufgaben und Instrumente des Total Quality Management

Name: Aufgaben und Instrumente des Total Quality Management
Brand: Grin Verlag
SKU: 9783656294566
Price: 2258.0 INR
Availability: InStock

by Sascha Bremer

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ISBN13: 9783656294566
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: December 27, 2012
Pages: 32
Original Price: USD 26.9
Language: German
Edition: N/A
Item Weight: 55 grams
BISAC Subject(s): Management

About The Book

Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,1, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V. (Fachrichtung Wirtschaftsinformatik), Sprache: Deutsch, Abstract: In der heutigen Zeit sind Unternehmen am Markt nicht nur dadurch erfolgreich, dass sie möglichst hohe Stückzahlen bei geringen Kosten produzieren, sondern vielmehr dadurch, dass ihre Produkte und Dienstleistungen für den Kunden attraktiv sind. Über die letzten 50 Jahre hinweg befanden sich die Märkte in einem stetigen Wandel. Die Aufbauphase nach dem Ende des zweiten Weltkrieges war geprägt von Mangel. Wiederaufbau und die Erfüllung von Grundbedürfnissen waren die dominanten Ziele. Es herrschte ein Verkäufermarkt mit relativ schwachem Wettbewerb. Es wurde verkauft, was produziert wurde. In den sechziger Jahren trat eine Konsolidierungsphase ein, diese war bestimmt von gro er Nachfrage, entsprechenden Angeboten und einem intensiver werdenden Wettbewerb des Käufermarktes. Für die Produktion spielten gro e Stückzahlen und somit Rationalisierung und Automatisierung eine Schlüsselrolle. Es ging um die Befriedigung von Kundenbedürfnissen und somit waren Verfügbarkeit und Bedarfsdeckung die wichtigsten Verkaufsargumente. Die heutige Zeit ist gekennzeichnet von einem extremen Wettbewerb, der global ausgetragen wird. Die Kundenwünsche werden immer differenzierter, die Ansprüche an Qualität und Zuverlässigkeit sowie Innovation und Flexibilität steigen stetig an. Werte, Normen und Verhalten der Gesellschaft befinden sich in einem schnellen, ständigen Wandel und sind instabil. Die Unternehmen müssen in Wettbewerbsvorteilen denken1 und möglichst viele Konsumenten für ihre Güter bzw. Dienstleistungen begeistern, um Gewinne zu machen. Dabei ist der Aufwand einen alten Kunden zu halten wesentlich geringer, als einen neuen zu gewinnen. Daraus wird ersichtlich, dass es immer wichtiger wird, dass die Kunden mit den erbrachten Leistungen zufrieden sind.

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