Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences

Name: Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences
Brand: Kogan Page
SKU: 9781398625846
Price: 3604.0 INR
Availability: InStock

by Visha Kudhail

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ISBN13: 9781398625846
Binding: Paperback
Subject: N/A
Publisher: Kogan Page
Publisher Imprint: Kogan Page
Publication Date: June 11, 2026
Pages: 232
Original Price: GBP 29.99
Language: English
Edition: N/A
Item Weight: 332 grams
BISAC Subject(s): E-Commerce / Digital Marketing

About The Book

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.

Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.

Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.

You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries

With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.

Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization

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