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Bank Marketing: A Strategic Approach to Management Using 7Ps by Smajlovic Ermina

Bank Marketing: A Strategic Approach to Management Using 7Ps

by Smajlovic Ermina
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Book cover type: Paperback
  • ISBN13: 9783659472275
  • Binding: Paperback
  • Subject: N/A
  • Publisher: LAP Lambert Academic Publishing
  • Publisher Imprint: LAP Lambert Academic Publishing
  • Publication Date:
  • Pages: 232
  • Original Price: USD 49.57
  • Language: English
  • Edition: N/A
  • Item Weight: 345 grams
  • BISAC Subject(s): Marketing / General

Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies.

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