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Basiswissen Und Anwendungsbeispiele Zum Psychologischen Tourismusmarketing: Tourismusmarketing Weiter Denken by Hans-Peter Herrmann

Basiswissen Und Anwendungsbeispiele Zum Psychologischen Tourismusmarketing: Tourismusmarketing Weiter Denken

by Hans-Peter Herrmann
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Book cover type: Paperback
  • ISBN13: 9783658439798
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 55
  • Original Price: GBP 9.99
  • Language: German
  • Edition: 2023
  • Item Weight: 91 grams
  • BISAC Subject(s): Marketing / General

Während das gegenwärtige Tourismusmarketing primär auf die Sichtbarmachung der Reiseangebote und touristischen Leistungen ausgerichtet ist, richtet sich der Schwerpunkt beim Psychologischen Tourismusmarketing auf den Informationsverarbeitungsprozess. Neben einer stärkeren Aufmerksamkeitslenkung besteht das primäre Ziel darin, eine tiefere kognitive Informationsverarbeitung zu bewirken, damit eine nachhaltige Verankerung der dargebotenen Werbe- und Wissensinhalte im Gedächtnis erfolgt. Hierzu werden neue Strategien und Kundenanspracheformen beschrieben und erläutert.

Hans-Peter Herrmann hat viele Jahre an Hochschulen Tourismusmanagement und Tourismuspsychologie gelehrt und wissenschaftlich publiziert. Bisherige Buchveröffentlichungen im Springer-Verlag sind: Lehrbuch Tourismuspsychologie (2016), Fernweh und Reiselust - Streifzüge durch die Tourismuspsychologie (2018) Psychologisches Tourismusmarketing - Thesen (2019) und Psychologie des Urlaubsglücks (2023). Neben Weiterbildungsseminaren liegt der gegenwärtige Tätigkeitsschwerpunkt in der Entwicklung psychologisch orientierter Tourismuskonzepte.

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