Betriebliche Planung: Grundlagen Und Grundfragen Der Unternehmungspolitik

Name: Betriebliche Planung: Grundlagen Und Grundfragen Der Unternehmungspolitik
Brand: Gabler Verlag
SKU: 9783663030911
Price: 3776.0 INR
Availability: InStock

by Helmut Koch

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ISBN13: 9783663030911
Binding: Paperback
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: January 1, 1961
Pages: 155
Original Price: EUR 51.39
Language: German
Edition: Softcover Repri
Item Weight: 259 grams
BISAC Subject(s): Economics / General

About The Book

Diesem Band der "Wirtschaftswissenschaften" liegt vor all em das Anliegen zugrunde, die "unternehmerische" oder (in gleichbedeutender anderer Aus- drucksweise) "betriebliche" Planung als ein geschlossenes Ganzes, begriindet durch den unternehmerischen Zweck der Gewinnerzielung, zu begreifen und die von der obersten Leitung wie den unteren Instanzen getroifenen Ent- scheidungen als Teile dieses Systems darzustellen. Und da die betriebliche Planung den Kern der Unternehmungspolitik als des Systems der unterneh- merischen Entscheidungen bildet, HiBt sich der Inhalt dieses Bandes auch so umreiBen, daB die Grundlagen und Grundjragen der Unternehmungspolitik erortert werden. Als Grundlagen sind die unternehmerischen Zielsetzungen anzusehen, wahrend unter den Grundfragen die allgemeinen methodischen Probleme der Unternehmungspolitik verstanden werden. Diesem Vorgehen gemaB sind Einzelbereiche der unternehmerischen Planung, wie die Planung der Werbung, der Materialbeschaffung, des Absatzes und der- gleichen, grundsatzlich nicht behandelt - dies ist anderen Banden der "Wirt- schaftswissenschaften" vorbehalten. Der kurzen Darstellung der Fertigungs- planung liegt allem die Absicht zugrunde, dem Leser an diesem besonders geeigneten Beispiel die Einordnung der Planung des einzelnen Unterneh- mungsbereichs in die Gesamtplanung der Unternehmung anschaulich vor Augen zu fiihren. Der Leser moge in diesem Bande nicht die Behandlung samtlicher entschei- dungstheoretischer Probleme erwarten. So sind die Fragenkomplexe der Leitungsorganisation und der Planungskontrolle nur am Rande erortert wor- den. Auch hat das Bemiihen urn eine Gesamtkonzeption der Unternehmungs- planung die Erorterung der Frage der Verifizierbarkeit an manchen Stellen zuriicktreten lassen. In einer spateren erweiterten Ausgabe sollen die hier fehlenden Abrundungen vorgenommen werden.

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