Betriebslehre Des Einzelhandels

Name: Betriebslehre Des Einzelhandels
Brand: Vs Verlag Fur Sozialwissenschaften
SKU: 9783663031161
Price: 3776.0 INR
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ISBN13: 9783663031161
Binding: Paperback
Subject: N/A
Publisher: Vs Verlag Fur Sozialwissenschaften
Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
Publication Date: January 1, 1960
Pages: 196
Original Price: EUR 51.39
Language: German
Edition: Softcover Repri
Item Weight: 282 grams
BISAC Subject(s): Management Science

About The Book

Verhältnismä ig lange ist der Betrieb des Kleinhandels ein Stiefkind wissen- smaftlimer Erforsmung geblieben. Die angelsächsisme Literatur mit ihren Autoren, wie unter anderem die Engländer R. K. Philp, W. B. Robertson, der Amerikaner Paul H. Nystrom, smrieben im wesentlimen ratgebende Kunstlehren fUr den "Retailer". Die betriebswirtsmaftlime Durmleumtung des Erfahrungsobjektes "Einzelhandelsbetrieb" im deutschen Sprambereim setzte faktisch erst mit der 1928 erfolgten Gründung des Einzelhandelsinstitutes und der Forschungsstelle für den Handel in Köln ein. Unter Führung ihres Leiters Rudolf Seyffert ersmien 1932 erstmalig ein auf Erkenntnisse der damals nom remt jungen allgemeinen Betriebs- wirtschaftslehre gegründetes "Handbum des Einzelhandels". Der vorwiegend auf Rezeptur besmränkte zeitliche Vorsprung des Westens, insbesondere der USA, fin- det offenbar in den dort relativ früh entwickelten Gro betriebsformen sowie einem traditionsfreien, einem scharfen Wettbewerb ausgesetzten, aufgesmlossenen Berufs- stand seine Erklärung, während der europäische aum in unseren Tagen noch vielfam überholten Methoden der Betriebsführung einer womöglim rentabilitätsfremden Wirtschaftsgesinnung verhaftete Einzelhändler einer Steigerung der Wirtschaftlim- keit nur unzureimendes Verständnis entgegenbrachte. Eine pfleglime Gewerbe- gesetzgebung trug mancherorts nodl das Ihre dazu bei, während mangelhaftes Remnungswesen und Angst vor Lüftung von Betriebsgeheimnissen die Erhebung von Betriebsdaten ersmwerten und selbst heute nom vielfam ersmweren. Der Verfasser der vorliegenden "Betriebslehre des Einzelhandels" hat es als erster österreimer unternommen, dieses Sondergebiet unter Anwendung theoreti- scher Erkenntnisse der Betriebswirtschaftslehre geschlossen zu behandeln, ni mt ohne schon 1949 Vorstudien hierzu in seinem "Betriebsvergleich im Handel" ver- öffentlicht zu haben.

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