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Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers

by Janelle Applequist
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₹4,678.00
Original price ₹4,678.00
Original price ₹4,678.00
₹4,678.00
Current price ₹4,678.00

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Book cover type: Paperback
  • ISBN13: 9781498539531
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 168
  • Original Price: USD 46.99
  • Language: English
  • Edition: N/A
  • Item Weight: 259 grams
  • BISAC Subject(s): Advertising & Promotion

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

Janelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising & Mass Communications.

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