Business Communication and Character

Name: Business Communication and Character
Brand: Cengage Learning
SKU: 9798214052243
Price: 36802.0 INR
Availability: InStock

by Amy Newman

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ISBN13: 9798214052243
Binding: Paperback
Subject: N/A
Publisher: Cengage Learning
Publisher Imprint: Cengage Learning
Publication Date: March 10, 2026
Pages: 545
Original Price: USD 339.95
Language: English
Edition: N/A
Item Weight: 1248 grams
BISAC Subject(s): Business Communication / General

About The Book

Business communication is a personal enterprise. How you write, present and engage with others reflects who you are as a person -- your character -- and distinguishes you in the job search and throughout your career. With Newman's "Business Communication and Character," 12th Edition, you'll learn to leverage AI as a communication assistant and collaborator while maintaining your own authorship and voice. You'll improve your high-stakes messages and your daily interactions without shying away from complex, challenging situations. From real company examples, you'll see how business leaders have succeeded and failed, so you can apply the lessons and avoid mistakes in your own career. MindTap digital tools help you hone your skills at your own pace and in ways that work best for you.

About The Author

Newman, Amy: - Amy Newman is a management communication faculty member (emerita) at the Cornell University SC Johnson College of Business. As a senior lecturer, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Newman served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Newman was also an adjunct instructor at Ithaca College; Milano School for Policy, Management, and Environment at The New School in New York City and eCornell, where she developed and taught classes online for working professionals. She has won several awards for excellence in teaching and received grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Newman is author of "Building Leadership Character," "Recovery at Work" and several editions of "Business Communication: In Person, In Print, Online." Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.

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