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Business Research Dissertation the Factors Which Influence the Purchase Intention on Bubble Milk Tea Perceived by Youth in Selective Bubble Milk Tea B by Mychell

Business Research Dissertation the Factors Which Influence the Purchase Intention on Bubble Milk Tea Perceived by Youth in Selective Bubble Milk Tea B

by Mychell
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Book cover type: Paperback
  • ISBN13: 9781543764611
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Partridge Publishing Singapore
  • Publisher Imprint: Partridge Publishing Singapore
  • Publication Date:
  • Pages: 126
  • Original Price: GBP 46.95
  • Language: English
  • Edition: N/A
  • Item Weight: 422 grams
  • BISAC Subject(s): Marketing / General

Modern society's lifestyle is largely changing due to the economic and cultural globalisation that affects the homogeneous imagery of culture that results in the uniformity of taste, consumption, lifestyle, value, identity as well as individual interest. Furthermore, the readers will fathom how youth in Kuching, Sarawak Malaysia influence their purchase intention towards bubble milk tea. Finally, data gathered from the questionnaire survey have been analysed through SPSS software. Pearson Correlation test, independent T-test, and linear regression were used in this study. The results were displayed in the pie chart, bar chart, plot, and table to give the reader a more precise visualization and better understanding.

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